We have to be fair here and tell you that this plant is a lot like the Lucky Bamboo because most of its recent popularity is based on er, well a fad. Being quite easy to propagate and therefore making it rather cheap to grow and sell on, along with its unusual and quirky “heart” shape leaves, makes it perfect for the marketers to work their magic. This is because it appeals to anyone looking for something a bit odd or for that special novelty gift to give their plant enthusiast friend or lover a chuckle.
This plant will need a reasonably light room in order to actually grow, although it will still get by even if you pick a shadier spot, very dark places need to be avoided though. Sunlight is acceptable too, so in reality you could position it almost anywhere in your home or office.
With its succulent qualities it’s quite adapt at storing water for longish periods of time between waterings. This makes it a hardy and undemanding plant for the most part, of course only providing basic care will result in a surviving rather than thriving plant, so where possible wait until the soil has dried out a little and then water again. This means don’t wait long periods between watering’s just because you can. Do be careful not to overdo it though! The soil should never be saturated or boggy as this will lead to rotting. Take special care if the pot it comes in has no drainage holes.